The Art & Science Behind Killer Content by Rob Bonham and Michael Tesauro ed2go

A blog is a fantastic tool and we need a strategy to build WordPress blogs and even with a security breach the blog contents are in the first page of Google.

CONTENT IS KING – content strategy and content workflow with a calendar to ensure that there is proper flow and to reach the audience with your intent.

Only after there is CONTENT STRATEGY or Content Model developed then the next step is for DEVELOPING SEO CONTENT.

• Keyword Rsearch
• COnsider User Intent
• Set goals
• Apply data to monitor success

Use Google Search Console and Analytics.

Killer Content Rules of Thumb

• Write for humans
• Content should always be useful for audience
• There is no such thing as SEO Content
• When lightning strikes, write it (Use Slack app in your phone)

SLACK – used by organizational messaging tool to drive ideas to fruition.

Keyword Research – AnswerThePublic.com useful for KW research tool
Step 1. Enter topic into the KW research tool

Step 2. Discover potential phrases

Step 3. Ubersuggest.com redirects to Neil Patel

Before you Write, Check Google! – understanding the SERP Landscape is paramount. Use “word counter tools” to show the common phrases and the ones used for that content.

WRITING Useful and Digestible Content – using keyword data within your content. Always use logical language.

Addressing On-Page SEO – your content read by bots and people…or bot people. The website has to be crawled and indexed by the Search Engines. SEs tend to reward highly topical content, especially in cases where it relates to the overall theme of the website. Use your main topic keyword and variations strategically within the body of your content as well as these HTML elements.